Development Status of Door, Window and Curtain Wall Industry
Development Status of Door, Window and Curtain Wall Industry
During the first half of 2016, the entire construction industry suffered a great downward pressure against the backdrop of the national economic downturn, and maintained a stable development overall, with the overall turnover remaining the same as in 2015. However, the situation of overcapacity still exists. The scale of the construction industry and the total industrial structure have not changed significantly under the situation of the new economic normal, especially the total market volume of doors, windows and curtain walls has not changed significantly.
In the second half of 2016, the economic operation of the building materials industry showed a bottom-up recovery and a stable and positive momentum. The production growth rate of the main supporting materials and products of the door, window and curtain wall industry was stable, the price rose rationally, the economic benefits continued to improve, and the development quality improved. Of course, this is inseparable from the transformation and upgrading of the country's overall economic strategy, focusing on promoting supply-side structural reforms, and actively seeking change. However, the contradiction of overcapacity has not been fundamentally alleviated, the supply structure still needs to be optimized, the international market demand is weak, and the industry recovery momentum is still unstable.
Under this background, the market of the door, window and curtain wall industry continues to develop. Under the new normal of the economy, relevant suppliers and service providers have ushered in new challenges and opportunities for the development of the industry, and crises also exist at the same time. For most industrial chain companies, especially various suppliers, the severe industry environment, the shortage of funds for upstream companies, especially real estate companies, the prudent lending of banks and financial systems, and other unfavorable factors, as well as external brands entering the Chinese market, and domestic brands Convergence, rapid changes in product technology, rich differentiated demands, especially the increasing demands of individuals, have created huge competitive pressures in the industry. The development bottleneck of the industry is highlighted, and the three major problems that the current building door, window and curtain wall industry should solve: 1. How to improve brand influence. 2. How to improve product competitiveness. 3. Open up new markets. Breaking through the market shackles and taking the lead in the industry competition and occupying the market heights are the primary issues that enterprises will consider at present and in the next few years. Source: China Curtain Wall Network
When the competition becomes increasingly fierce, various problems will become more prominent, causing many enterprises to fall into the embarrassing dilemma of channel conflicts, rising costs, declining revenue, constant customer complaints, and greatly reduced satisfaction. In the face of the various problems mentioned above, on the one hand, enterprises should establish brand awareness and create a brand that is recognized by enterprises, distributors, construction enterprises, and consumers; on the other hand, enterprises need to speed up the pace of technological innovation, pay attention to product quality, Improve the service level, take technological innovation as the first driving force for enterprise products and development, and use product and service quality to form a system and supplemented by refined management to drive the overall and rapid development of the enterprise.
Analysis of the overall economic situation of the industry
The data base for this market performance survey and analysis comes from about 8,000 aluminum door and window companies in the industry, about 1,500 building curtain wall companies, about 900 aluminum profile companies, about 1,800 architectural glass companies, and about 4,000 building companies. Hardware companies, about 300 construction sealant companies, about 280 thermal insulation (sealing) material companies, and about 250 door, window and curtain wall processing equipment companies.
From the overall development of aluminum doors, windows and building curtain wall industries, since the first year of the 21st century, it has always been on the fast track of development, from the initial tens of billions to the current volume of nearly 600 billion. The compound annual growth rate of the two has exceeded 15%, surpassing the development speed of many traditional industries and manufacturing in China. In the industry of aluminum doors, windows and building curtain walls, China is well-deserved as the largest country.
However, in 2016, the entire industry suffered a great downward pressure under the situation of the national economic downturn, and maintained a stable development trend as a whole, and the overall turnover was the same as that of 2015. However, overcapacity still exists, and low-price competition has become a common problem in the real estate industry. As a result, the aluminum door, window and curtain wall industry has struggled to maintain a stable turnover, but the profit has shown an overall downward trend. In 2016, the operating profit of the entire industry decreased compared with 2015. twenty four%. In particular, the three industries of curtain wall products, architectural glass, and door and window hardware experienced the most obvious decline in profits, down 60%, 40% and 30% respectively. The profits of profiles, construction adhesives (the entry "construction adhesive" is provided by the Encyclopedia of the Industry) and thermal insulation strips and materials industries have increased, among which the profits of the aluminum profile industry have risen more, reaching 36%.
From the overall survey work in 2016, it is clear that more than 35% of the enterprises have a decline in business conditions, about 40% of the enterprises are flat, and only 20% of the enterprises have increased. The curtain wall, glass and equipment manufacturing industries are the least optimistic, with more than half of the enterprises experiencing negative growth.
The overall business situation of the industry in 2016 shows that with the reduction of the state's investment in the real estate industry, the aluminum door, window and curtain wall industry is under unprecedented downward pressure. Due to the shortage of capital chain and the tightening of bank loans, some enterprises have encountered difficulties in operation. situation.
Compared with 2015, the employment forms of the eight major classified enterprises have changed greatly. The overall new employment is about 120,000. The new employment of aluminum profile enterprises accounts for nearly 80%. Hardware, glass, construction glue, equipment and thermal insulation materials, etc. All have increased, but the employment of aluminum doors, windows and curtain wall enterprises has shown a downward trend.
